Tufan OREL

Consultant in Design Management

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Abstract
This paper proposes the study of a new design criterion which can be called “Eclat-Of-The-Designed- Objects”. It can be studied on its own merits with other important design criteria such as form, function or ergonomics. Research devoted to the conspicuous or luxury market has sometimes been associated with this criterion. But focusing mainly on the cultural aspects of Eclat it has not thoroughly questioned the ontological status of these Eclat objects (or bright objects) and the complexity of their perception by the user. In this study these objects are examined in a triangulation of Culture, Object and Perception.
In particular the section on perception will take into consideration some philosophical and neuroscientific views on the percepts of designed objects.

Keywords
Form; bright objects; ontology; perception; luxury consumption.