Asli YORULMAZEL, Gorkem ERDOGAN

Anadolu Isuzu A.Ş. Sekerpinari, Izmit

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Summary
For over a decade, Turkish designers are drawing a rising success rate in many fields of design disciplines from visual art to fashion, graphic design to product design. Despite of the quantity of many rip-roaring designs they succeeded and the quality of designer awards they were awarded, the fact that world giants like Mercedes and Ford entrusting the management of product design and designer groups to designers of Turkish origin, is the most important indicator that Turkish designers have proven themselves in the industrial design field. However, the success gained individually by Turkish designers is unfortunately not enough to establish a Turkish design identity. Examining the Turkish Designer’s work, it can be seen that these works do not meet at a common philosophy. Despite the individual success of Turkish designers, it is a paradox that it is not possible to create a Turkish designer identity when looking at the occurring work that is created, and creates polyphony, and this complex situation is a challenge for companies making production in Turkey during the branding transition. The aim of this study is to examine the points related to work that was done until today and the issues in terms for establishing a designer identity, and to offer exit points to lead Turkish manufacturers in the branding process or those which did not enter this process yet as well as designers working for these manufacturers. [...]