Sandra Regina RECH

Santa Catarina State University

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Abstract
The fashion research involves a type of perception and construction of the perspective in order to understand the social context in which it operates, but also with detachment capacity and reflection on this context on the values that distinguish itself about the desires that are managed and generated by those who live in it. So combining traditional forecasting methods with new methods to react more quickly to the consumers’ wishes is currently a challenge for most brands and creators. Today, situational factors and technological advances have forced the configuration of new methodologies, called Future Studies, which enabled medium and long term planning, with the active information in dynamic conditions of the decision-making processes. It can be seen that future studies are complex, intricate and include a wide range and depth of classes and plans of observation and analysis. Therefore, the work was bibliographic nature, presenting the various classi-fications and approaches found in the literature, with the intention to unify the understanding of the meanings of the various expressions alluding to future studies, avoiding theoretical confusion, conceptual errors or indiscriminate applica-tion of synonymous concepts found in the literature.

Keywords
Future Studies; Fashion Research; Fashion Trends; Prospective; Forecast.